Clean the Water: When it is Muddied by Misinformation
Softened water is bad for your health because it has sodium in it and removes dietary
calcium! Distilled or RO water leaches essential minerals from you body! Softened water
leaches lead from your household plumbing!
It is disturbing for a water treatment professional to hear negative misconceptions like
these from anyone, but it is especially chilling when the message is distributed to large
numbers of people throughout the local press or as part of a mailing from the local water
utility.
Perhaps it is a misunderstanding in an attempt to present a "well-rounded" news
story, or perhaps it is the result of an individual who is hostile towards the industry:
in either situation, it can cause serious damage to your business.
In most cases, the person putting out the misinformation does not know that it is
inaccurate since some of this misinformation has floated around for years and has
occasionally been printed by credible sources.
Fortunately, most of the attacks against the industry, such as the ones which lead into
this article, are common misconceptions which can be easily countered with legitimate,
third-party information. Here are a few misconceptions that seem to be making the rounds
in recent months and the rebuttals to them.